Choosing the best web designer for any particular company is not an easy process. If you have ever gone through the process of researching and asking for quotations from different web designers, then you would fully appreciate the nuances and complexity in the process.
The stakes are quite high as well. If you pick a web design company that fully understands your company – its brand story, strengths and weaknesses – and is committed to the process, you may find yourself with a great website. But if you choose wrongly, then you would have wasted a few months of your life and a significant amount of money.
Read on to find out our tips on how you can find the best web designer in Malaysia for your particular company.
Domain expertise refers to the experience and expertise a particular web design company has within a particular industry or niche. Not all industries are created equal. In some, having experience in the industry will be important as it may need specialised knowledge. In others, it may not matter at all.
If your industry has extensive legal requirements (think medical devices or legal industries), then it makes sense that you would look for a company that has prior experience. If not, then this may not matter as much to you.
You want to ensure that your web design vendor and your internal team are able to get along well. They need to be able to foster good rapport in order to get the best out of them. This will be highly dependant on the cultural fit between your company and that of your vendors.
User Experience Design
Any web design project needs to consider the needs and requirements of their users. User experience design or UX is the process of placing the user in the centre when doing any web design project. This ensures that all of your website visitors needs are met and they will have a pleasant user experience on your site.
Digital Marketing Expertise
Once your website is completed, how are you going to plan to get customers and visitors to your site? There is no point in building a beautiful website when no one comes to visit. You will need to find a company that is not only good at designing websites but must be well versed in the various digital marketing tactics available in the market.
For example, search engine optimisation, or SEO, is a critical digital marketing tactic for almost every company. This entails improving your website so that it will rank higher in the search engine results page and bring in more visitors from organic sources. Social media and online advertising are also important channels for you to consider.
Of course, we cannot forget about the importance of web design prices. This is especially true in Malaysia where web design budgets are not especially high. While this will always be an important consideration, do not let it become your most important concern. You will need to balance the price your website development company charges with the value that you will receive.